MediaWeavers 100% Australian Owned and Operated
Affordable Multimedia Solutions
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On Hold Messages

Customised On-Hold advertising is the most affordable and efficient targeted marketing tool available today. Every customer contact is highly pre-qualified because the customer has initiated the contact. It's a sales opportunity that no business can afford to ignore!

  • It's advertising. It's got impact.
  • It's no less important than your other advertising areas.
  • It's your image on the line!
  • What's that worth to you?
  • You only get one chance to make a good first impression!
  • Costs spent on your telephone on hold system are tax deductible.

Some facts about on hold messages:

  • OfficeTeam Survey ­ "The average executive spends 17 minutes per day on-hold"
  • CNN Survey ­ "The average person spends 60 hours per year on-hold"
  • CNN Survey ­ "Without music or messages, 60% of those on-hold consumers will hang up and 30% won't call back"
  • Cellular Marketing Magazine - "Over 85% of callers prefer on-hold messages over silence"

Australian Consumer Research reports an estimated:

  • 70% of business callers are put on hold.
  • 60% of business callers put on hold hang-up.
  • 30% of these callers don't call back!
  • 88% of your business callers prefer professionally produced and personalised on hold messages and will actually listen to what your message has to say.
  • 16% of business callers made purchases based on the on hold messages they were listening to.
  • 94% of the average marketing / advertising budget is spent getting people to call a business, however only 6% of that budget is spent on on-hold marketing. They call you because of your campaign, then end up hanging up if left to silence!

A national study published by leading telecommunications associations conclude:

  • Callers with silence on hold will abandon their calls in less than one minute, 90% hang-up within 40 seconds.
  • Callers with music on hold will stay on the line 30 seconds longer than silence.
  • Callers with information on hold will stay on the line for up to 3 minutes longer.

Designed to showcase your products and services whilst your clients are on hold, MediaWeavers uses royalty free music. No reporting to AMCOS. No licensing. So you can play them on any medium, to any market.

Some ideas for your on hold messages:

  • Introduce new products or services
  • Feature promotions or specials
  • Invite customers and prospects to visit you at the next trade show
  • Include customers' benefits from your product or service
  • Give customers tips on saving time, money, etc., with your products
  • Describe unique or exclusive products
  • Mention important manufacturers or lines you represent
  • Give office or showroom hours, address, even directions
  • If you have an internet site.give it's address
  • Ask a trivia question, then answer it!
  • Provide interesting Company information and years in business
  • Include a current news item or historical facts about your industry
  • Mention an award won for community service or by a valued employee

Click here to hear some samples.

MediaWeavers can supply just your on hold messages or supply them with a digital playback unit and you can request an outside voice. Ask for more details!

Wellington Street Bunbury WA 6230 Australia
Phone: 0407 102 536 (International +61 407 102 536)

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